Lindsey RoyProduct Marketer and GTM Professional
Translating customer insights into compelling product positioning across Healthcare, Technology, and B2B SaaS
How I Drive Impact
A research-first methodology that transforms insights into measurable business outcomes
Research-Driven Strategy
I ground every decision in deep customer insights, using qualitative and quantitative research to understand real pain points and inform product positioning
Customer-First Messaging
I translate complex technical features into clear value propositions that resonate with target audiences, making the complex simple and compelling
Cross-Functional Collaboration
I bridge Product, Sales, and Marketing teams, creating alignment through shared insights and enabling seamless go-to-market execution
Data-Driven Iteration
I measure everything and optimize relentlessly, using analytics to refine campaigns and improve conversion rates across the funnel
Projects and Featured Work
Strategic initiatives and side projects showcasing product marketing and go-to-market excellence
Case Studies
Medical Education Platform Launch
American Medical Association
Led complete go-to-market strategy and product launch for a medical education platform targeting physicians and medical students. Conducted competitive analysis, refined positioning, and executed multi-channel campaigns.
Payer Portal Redesign Research
Delta Dental (via West Monroe)
Led customer research initiative for a $6M+ payer portal redesign, interviewing 80+ clinicians to understand workflow needs and translate insights into product strategy recommendations.
AI Surgical Robotics Positioning
Stealth Robotics Startup
Developed product positioning and competitive differentiation strategy through Jobs-To-Be-Done research with surgeons and biomedical engineers, creating sales enablement materials that highlight ROI and workflow efficiency.
Projects
SendRadius
AI-powered B2B sales intelligence tool that reduces manual account research time by 40%. Built to help sales teams identify ideal customer profiles and generate personalized outreach strategies using advanced AI algorithms. Features automated lead scoring, company insights, and integration with major CRM platforms.
Professional Experience
7+ years across top tech companies and healthcare organizations
Surgical Robotics Startup
Product & Market Research Lead
San Francisco Bay Area
- ▸Developed product positioning through Jobs-To-Be-Done research with 15 surgeons
- ▸Delivered 20+ usability requirements for sales enablement materials
- ▸Created buyer personas and use cases for go-to-market strategy
American Medical Association
Senior Product Marketing Analyst
Remote
- ▸Led go-to-market strategy for Medical Education Platform driving 7% membership growth
- ▸Managed SOW/RFP processes across 10 business units, aligning 20+ stakeholders
- ▸Conducted competitive intelligence across 5+ healthcare verticals
West Monroe Partners
Experienced Consultant – Product & Marketing Strategy
San Francisco, CA
- ▸Led customer research for $6M+ projects with 80+ clinician interviews
- ▸Implemented research tools reducing synthesis time by 25%
- ▸Mentored 3-5 associate researchers in advanced research techniques
KEAP
UX Researcher – Growth Marketing
Remote
- ▸Increased product adoption by 10% through funnel analysis and A/B testing
- ▸Improved lead-to-signup conversion by 15% through customer segmentation
- ▸Streamlined growth marketing operations efficiency by 20%
UX Research Assistant
Remote
- ▸Supported user experience research initiatives across multiple product teams
- ▸Conducted usability testing and user interviews to inform product decisions
- ▸Analyzed user behavior data to identify opportunities for product improvement
AAmazon
Data Collection Researcher
Remote
- ▸Conducted data collection and analysis to support research initiatives
- ▸Ensured data quality and accuracy across multiple research projects
- ▸Collaborated with cross-functional teams to deliver research insights
Advisory Work
Strategic consulting for early-stage companies
Fact Finders Pro
GTM Product Research Advisor
Advisory Role
- ▸Advising on go-to-market strategy and launch planning for pre-seed B2B SaaS platform
- ▸Defining market segmentation strategies and buyer personas for product positioning
- ▸Providing competitive intelligence analysis and sales enablement frameworks
Skills & Deliverables
A comprehensive toolkit for product marketing excellence
Product Marketing
Research & Analytics
Program Management
Tools & Platforms
Get in Touch
Interested in discussing product marketing opportunities or collaboration? Let's connect.